Welcome back to Part 2 of learning the best tips of how to Use Google Analytics Like a Rockstar. If you missed the Part 1, take a look at it here.
What words do people use to find you on Google?
In the last part we discover how people come to your website via Google, Facebook, other websites or direct traffic. Now we’ll focus on which words people use on Google to find your website.
Let’s take a look at the example below and understand how to read this page.
On the top of the image there is a graphic that helps us have a general impression of how many times your website is shown on the Google search results page. In the example the website is shown on average 200 times a day with a peak in late December.
In the second part we can have more details about it. The datas are referred to a particular data range you set (on the right top of the page). In this case it was 4 months. Always remember to use the same data range, for more details about it read the previous post.
- Impressions are the number of times any URL from your website appeared in search results viewed by a user. That’s doesn’t mean visits, but just that your website appeared on the famous Google’s Search results page.
- Clicks are the number of clicks on your website URLs from a Google Search results page.
- Average Position is the average position of your website on Google Search results page.
- CTR, is the click-through rate, which is calculated as Clicks / Impressions * 100
In this example the results aren’t so great because the website had a huge number of impressions but just 150 clicks, mainly because it’s position was very low (190). The majority of people didn’t view beyond the second Google Search page results. Therefore the CTR is very low.
If we look further, we can see the exact queries the visitor used to find you. In the example the query “handmade jewelry” got 1,600 impressions and 70 clicks. However, the other queries results are pretty bad.
There are various reasons why these search queries didn’t perform well. The keywords used are still too general and there is a lot of competition on the Google Search results page for them.
So take a look at this page and try to understand if you’re doing well or not and how you can improve your SEO efforts.
Is your website fast enough?
This point is as important as the other but I noticed that people usually don’t pay much attention to it. I’m talking about your website’s speed. How much time does a visitor have to wait to see your content.
To find out, just click on the sidebar on the left on Behavior then Site Speed.
Now that you know how fast your site is, you can consider some aspects. While there is not an ideal waiting time, usually more than 10 seconds is much too slow. SEOMoz, a SEO tool for brands, made an interesting research about it with the following results:
If your site loads in 0.8 seconds it is faster than approximately 94% of the web (nearly impossible)
If your site loads in 1.7 seconds it is faster than approximately 75% of the web (great results)
If your site loads in 2.9 seconds it is faster than approximately 50% of the web (average)
If your site loads in 5 seconds it is faster than approximately 25% of the web (not the best results)
On the Speed Suggestion tab you can find what the time suggested for your website is. The calculation is made by Google and it also gives you some tips to lower this value if it is too high.
Why is my website speed important?
If people have to wait too much to see your content they will just leave and never come back.
Google uses those datas to rank you on Search results as well.
How can I lower the wait?
Optimize every image you upload so they’re not too heavy to load.
Don’t put too many images
There are other ways to lower waiting time but it can be complicated and required a developer.
Create a customized Dashboard for your datas
When you open your Google Analytics the first thing you will see is a Dashboard with a resume of some of the metrics that the tool gives you. I suggest that you create your own Dashboard with the metrics that you prefer so it will be quick for you to see the analytics.
On the left sidebar select Dashboard and then New Dashboard. You can start from zero or start from a default one, which I suggest.
Then you can add, delete or edit the different widgets.
I hope you enjoyed this post and learned something new about this helpful tool. For any questions please leave a comment.