I usually talk about how you can improve your social media strategy or I give you an inspiration to create your one. Today I want to tell you a successful story to keep you motivated on your social media efforts.
Sabo Skirt is an Australian fashion company owned by two young womans, Thessy and Yoita. They’re based in Brisbane and they’re best friends. Before analyze their Social media’s strategy, I want to say that their success is the results of investing time and efforts, but also using their talent and passion for their work.
The first time I met the brand Sabo Skirt was on Instagram. I love this social network and I’m always looking for the best users to follow and I love their photos. Their strategy is pretty simple, they share photos of their products and photos of the “behind the scenes”. In the photos, they wear their products, not professional models. This way, every girl in the world feel able to wear this cloths and look beautiful too. An important note is that the photos are perfectly made. Watch their profile to see what I’m talking about.
Ever wondered where those perfectly styled images on Pinterest come from? I can help you, they’re from Sabo Skirt. They’re really creative and their photos catch the attention of the users. View here the pins about them.
The blog is also all about images, the majority of their post are shots of their product, but when they just started the blog they’ve created different “Inspiration posts”. See an example here.
Another always useful way to get more readers on the blog, and consequently more traffic on the shop, is create giveaways. The girls of Sabo Skirt did a lot of them with good results, based on the participation of the people. At this link you can see one of their first giveaway with a wallet by Marc Jacobs, that reached more than 80 people.
Some number of their success:
- More than 1300 photos and 390.000 followers on Instagram. Every photo reach more or less 16.000 likes.
- 522 is the rank of Sabo Skirt blog on BlogLovin.
- More than 34.000 fans on the Facebook Page.
- 2010 is the year when they’ve started the blog.
- 4794 followers on Twitter.