On Facebook, summer means a period of big changes, Facebook Hashtags, the new analytics for Facebook Pages, and new profiles. But the biggest one is definitely the new Facebook algorithm that decides how many of your fans see your posts.
In one of my previous post I helped you understand why not all your Facebook fans see your posts. Those rules are slightly changed. Let’s see how it works with the new Facebook algorithm.
The first thing that changed is the name, from EdgeRank to NewsFeed FYI (for your information). It sounds like a funny name.
A new Concept
The Edge Rank was composed by these three concepts:
- The Synergy who represented how strong the relationship between your brand and your fans.
- The Importance, a value decided by Facebook, based on how many Likes, comment and Share a post reach.
- The Recency, that represent the “freshness” of the content.
With the NewsFeed FYI the Recency is replaced with the “Story Bumping”. Before this change, it took media 3 hours from the publishing of content. It wasn’t showing to other people.
To clarify, I will use this example. I published a photo at 8 am, twenty people saw it in the three hours after because they were online, the other fans of my page that weren’t online in that time period won’t see it.
Now, thanks to the “Story Bumping”, the fans who weren’t online in that period will have a chance to see the post, but just if it has reached enough Likes, comments or shares.
The Facebook objective is to show you just the best content with the ones that fits you and your interests. Upon this change you won’t lose important updates from your friends and your favorite pages.
In a recent test with a small number of users, this change resulted in a 5% increase in the number of likes, comments and shares on the organic stories people saw from friends. It also had a 8% increase in likes, comments and shares on the organic stories they saw from Pages.
What are the user’s actions that determine your posts’ rank?
As you may know there’s not a general rank for your page, as it differs for every post and for everyone of your fans. Let’s see what determines the increase or decrease of the rank:
- How often a person interact with your Page, more a person interact with your content more that person will see your posts.
- The number of Likes, shares and comments a post receives from anybody.
- How much a person has interacted with the particular type (photo, link, status) of post in the past.
- If somebody has hiding or reporting your post, that will decrease your reach.
So what does this mean for your page?
In my opinion it’s great news for pages that regularly share content. They have more possibility to reach more people.
Remember that the quality is the king, so publish on your page good quality article and photos along with your products to keep your fans engaged and to start a conversation.
Finally, I want to give you some interesting links that will help you improve your Facebook marketing strategy:
- Improve your Etsy shop’s Facebook page in 15 minutes
- The Ultimate Etsy Marketing Plan
- How to use the new Facebook Hashtag for your Etsy shop
- Etsy Marketing: 14 Ideas of What to Post on your Facebook Page
For any more questions or problems, please leave me a comment. I will reply ASAP.