Do you know that “word of mouth” is one of the most effective marketing tools for an Etsy Seller? You will find a lot of Etsy Sellers that would wholeheartedly agree. The least expensive advertising you can get is also the most effective.
For those reasons, I want to share with you some ways to improve the “word of mouth” marketing for your Etsy shop.
Excellent Customers Service
First of all, you have to refine the customer’s experience while purchasing your products. Create a personalized email message for your customer. It should be short and sweet, but should also clearly provide all necessary information. Two quick examples:
Dear [customer name],
I just wanted to take a moment to thank you for your recent purchase. I appreciate you choosing my designs.
[shipping informations and other general informations]
Please contact me if you have any questions or if you would like to make any comments on your purchase.
I hope you will keep in contact.
Dear [customer name],
Thank you for your order and for choosing my product.
Your [name of the product] is waiting to meet you and will be shipped on [date of shipping]. I would like you to know that your satisfaction is my goal. I chose this job to help people be original and unique with my designs.
If you have any problems, or if there is anything I can help you with, please do not hesitate to call me at [number] or email me.
You can also personalize them by adding a personal story or making them more or less formal, depending on your needs. I highly suggest, that you always put the name of the person, the product he or she has purchased and any other information that will make the customer feel like you have personally written the email just for them.
Social channels, like Facebook & Twitter, are great platforms to keep in touch with customers. Be sure to answer to their messages and Twitter mentions. Engage them and keep them interested by asking questions like: “What is your favorite product in my shop?”, “Do you have any questions about me and or my shop?”, etc.
Once a month, you can create a promotion just for your followers on Facebook and Twitter. Ask the customers to share your promotion with their friends.
Deliver More Than you Promise
People love surprises and gifts. If people are rewarded for buying from you, they’re going to keep buying. Those two things are the reason I will suggest to you some tips on winning customers for life.
- Surprise your customers with exceptional presentation of your product.
- Add a personal, handwritten thank you card to each order. Just a thank you or a little drawing can go a long way in making a customer feel special.
- Another idea, is to create a set of “life quotes” that you can send along with your products. Try to choose quotes that relate, in some way, to your business. Remember to put your logo and the name of your shop too.
- If your customers ask for some customization, try to please them. If you cannot, try to find a good compromise
- If there is a problem with an order, send along a piece of candy or similar gift to compensate. The extra effort is always appreciated.
- Add business cards with coupon codes if you have them. If not, step to next point.
Send Coupons for Their Friends
When the process is finished (the product has been delivered to the customer) I suggest that you send the client an email to ask if everything was ok and to invite them to follow you on your social networks. In the email, send them some coupons that they can simply forward to their friends. You can easily create an image with one of your products and a special code that they can forward or you can add a link that they can simply share on a social network with their friends.
If you want to know more about Coupons Code and you want to download some that I designed for you, check out my previous post: How to Create Coupon Codes on Etsy + 22 Coupon Templates Available for Free Download
Keep a contact list
Email marketing, if it’s done well, can be one of the best online marketing techniques in terms of conversions. Keep a contact list of your customers. That way, when you create a new collection or start a sale you can notify them. You can find more detailed information about email marketing on the post: The 5 point Guide to Email Marketing for Etsy Shops, written by Claudio.
If you have any particular questions, don’t hesitate to write a comment here or contact me on Twitter at @Fanchimp.