As you may have noticed, in the past few months Facebook has made numerous changes, starting with a new look for the pages, profile, and now for the entire platform, new advertising choices, new mobile design for the messages, etc.
This week they have added the ability to use hashtags, which for those of you who didn’t know the term, are a simple one-word tag with a # before it. Hashtags started to gain popularity on Twitter, then on Instagram and Pinterest, and now it’s Facebook’s turn.
How Hashtags work on Facebook:
Just like on Twitter and other social networks, you will be able to do a search by tag, as you can see in the image below:
When a friend of a page posts a hashtag, you will be able to click on it and see other news with the same tag.
You can try this feature out by going to our Facebook Page and then clicking on a tag that alongside the other content (they will appear in blue).
What about hashtags shared from other social networks?
If you usually post hashtags along with Instagram photos or tweets to your Facebook page, Facebook will now recognize the hashtags and display them as clickable as well.
The same thing will happen if you use services or apps to post on your Facebook page.
For example, if you’re using Fanchimp to schedule your Twitter and Facebook posts, you may now add hashtags you would like to use to the text box and they will work on both Facebook and Twitter.
What are the best hashtags I can use for my Etsy shop?
You have probably already done some research about the best terms to use for your Etsy products to be found in an Etsy search. Just choose the two or three words that are most important and add a # immediately before the first letter.
Important thing to keep in mind:
- Add hashtags to terms you already use, and type them as one word like #handmade, #giftidea, etc.
- Don’t use too many tags; the important thing has to remain the content itself
- Do some research on Facebook to see what your competitors are doing
- Consider that this feature is pretty new so not too many people are using it yet; don’t expect too much traffic
- Use the tag properly, don’t use tags that aren’t related to your content
- Placing half a dozen hashtags in Facebook posts is the social media equivalent of spam, so don’t do that.
Facebook says that in the coming weeks people will be able to see “trending hashtags,” but for right now you’re just guessing.
Now that also Facebook has implemented the hashtag, it’s essential for you to consider which ones are best to use and how use them.
Right now the place where hashtags are most important is Instagram, followed closely by Twitter. In the months to come we will see if Facebook hashtags become important too.